Earthlings: Organic Cotton Clothing for the Conscious Parent

Photography: Coraliebee Photography

Are you an Earth-conscious parent? Do you care deeply about what businesses you support? About how your baby’s clothing is made, and from what? Earthlings is an ethically conscious brand producing beautiful and environmentally responsible GOTS-certified organic cotton clothing for babies, toddlers and kids. Their innovative designs are made using completely chemical-free fabrics and they are committed to trading fairly with all their suppliers throughout the supply chain. We spoke to owner Emma Hall about her conscious clothing business

The passion: What inspired you to set up your business?

I’ve been sewing since I could remember, making clothing for my Barbies as a kid. The dream of having my own clothing label started the day my 5th form sewing teacher handed me a brochure for AUT and I flicked through and saw Fashion Design.

I never intended to go into kidswear. My drive was always women’s casual wear but after starting our family, naturally my priorities and interests changed.

The Launch: How did you start out in the beginning?

When my first kid was born in 2012, I started a small business selling bibs and reusable breast pads. It grew to a size I couldn’t keep up with, so I needed to look at the next step of either outsourcing the sewing or taking it in a completely new direction. It was in 2017 that the opportunity came up at the right time to purchase earthlings.

The innovation: What was the biggest breakthrough for you with your business?

That breaking up tasks and writing “to do” lists (and lots of coffee!) was the only way it was achievable with small kids at my feet. I had a few moments of “what the heck have I done?”, especially during our first range going into production.

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