Do you find yourself reaching for the painkillers to deal with regular aches and pains? Are you keen to find a more natural alternative? One mum found that treating her son’s severe joint pain with magnesium was a game-changer. It was so effective that Nicole Jones created a business around this wonderful mineral called Life with Magnesium – bath soaks, transdermal sprays, and creams. She sells retail products through her website, but also sells her products wholesale. We spoke to Nicole to learn more about how she got started.
The passion: What inspired you to set up your business?
Our son had severe joint pain and we needed to assist him manage his pain naturally. I started making my products for him and then starting giving them for gifts. Word of mouth soon spread and so Life with Magnesium began.
The Launch: How did you start out in the beginning?
I am also a teacher and I love to read so I started researching different sources of magnesium chloride and the benefits that it could bring, not only for our son but for all. I started making quality magnesium bath salt soaks with essential oils first, to give our bodies a much needed magnesium boost.
The innovation: What was the biggest breakthrough for you with your business?
Attending my first expo. I met so many people who tried my products, loved them and continue to use them. It was these people who I hold so much gratitude for as they spread the word about Life with Magnesium. They love supporting a local handmade business and receiving the benefits of products that work.
Yin and Yang: How do you balance work and family?
With three young boys and a husband I felt teaching full time for me wasn’t going to be in my best interest. Life with Magnesium is my opportunity to engage with other creatives and design my work around our lives. I am fortunate to have a supportive husband and family who help when times get crazy. I also am getting better at not sweating the small stuff!