Helix Connections: Helping Kiwi Consumers Make Sustainable Choices

Yin and Yang: How do you balance work and family?

Balance is a process of finding equilibrium, it is not a static state. We try to go with the flow, but also believe it is OK to wobble a bit. We try to stand up for ourselves when things change that are beyond our control. We have to take one foot off the ground to take that first step when we move forward, and may have to balance on one foot for a while, no matter how difficult it may be.

The Drive: What challenges have you overcome?

We have only just begun! Our biggest challenge is our own mindset. We have to continuously psych ourselves and let go of the negativity. Tell ourselves that it’s OK to make mistakes and learn from them (even though some mistakes can cost you an arm and a leg – ouch!), and not get discouraged by rejection (one of my ex-bosses would often say to me, “Their NO will take you to your YES.”). Most importantly, through this startup, we are educating our gut and learning to trust and listen to it.

For better or worse: What are the pros and cons of running your own business?

As the CoE – Chief of Everything – of our small business, we have to do everything ourselves. And, that has been a huge learning curve and we are absolutely loving it! We would have never had this experience being in a 9-5. We really hope that our learning continues through this venture. Also, we have met so many other business owners, especially women, who have such amazing stories to share – it’s mind-blowing. The flip side of having your own business is that you end up working 24/7 and at times going on a break is a far-fetched dream.

Hopes and dreams: What next?

We now have to take our business to the next level! It’s all about scaling and growing it. Adding more retailers, adding more brands to the portfolio and reaching out to more customers around the world. And, in the end in our own little way, make a difference in helping people make good informed choices.


To learn more or to get in touch, visit the Helix Connections website.

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