Understanding how busy family life can be, Natalie and Naomi wanted to develop a service to help parents create spaces in their homes that would encourage their children to learn, develop and thrive. At Harmonious Homes, they declutter, organise and provide parents with strategies that help children learn and develop in their own environment. Working in the early childhood industry, they know that the environment a child spends time in can heavily influence their ability to reach milestones and shape the people they become. They are passionate about helping families create organised spaces that give children plenty of opportunity to develop their skills and abilities. They have created a wonderful service to support and organise the family home and inspire parents to provide opportunities for independent development of their children.
The passion: What inspired you to set up your business?
Having both worked in the early childhood industry, we know how important the first years of children’s lives are.
We’re really passionate about helping families with young children, specifically 0 – 5 year olds, and we understand the value of early childhood education, not just in a childcare setting but also in the home.
We want to support as many families as we can to implement early childhood practices in the home, while maintaining a calm and harmonious environment.
The launch: How did you start out in the beginning?
Due to Covid, we were only able to reach potential customers via Zoom and coach them through their projects or issues.
We also created some instructional videos on how families can create their own learning spaces in their own homes. We also provide information on the developmental benefits of each learning zone.
Lockdown also led us to launch a podcast called “The Childcare Diaries” which reflects on our time working in childcare. We discuss issues such as Leadership, Toilet Training, School Readiness, etc, and look at how these issues impact the industry, and how parents can play a role in lifting standards so we can provide a higher quality of education and care to the little people of tomorrow.
The innovation: What was the biggest breakthrough for you with your business?
Creating a podcast (and now 2, soon to be 3 shows) really allowed us to understand our market and develop our service offering. It also gave us an opportunity to workshop our collaboration and get the best out of each other, and therefore increase the quality of our brand and overall business.
The podcasting also helped us launch ourselves into the market, giving us some confidence and the ability to really share ourselves and what we would like to offer our customers.