Multitasking mums: creating a brand story that connects with audiences and drives sales 

Paper Crane:  Creating symbols that bring about feelings of emotion is key. Our Paper Crane logo follows our brand story of Japanese story-telling. Diagnosed with Leukaemia, Sadako folds origami paper cranes (orizuru) in hope of making a thousand of them. She was inspired to do so by the Japanese legend that one who created a thousand origami cranes would be granted a wish. 
  • Print isn’t dead – you just need to be clever with when to use it.  
  • Every good brand needs a marketing plan (both digital and print). We don’t give you a fluffy document that’s going to get shoved into a drawer. We give you an easy-to-manage (by you or us) action plan and a set of usable collateral.  
  • That there is no one-size-fits-all with design and marketing – but our packages are based off what we most often get asked for. We do, of course, offer brand/marketing/PR add-ons but won’t try to sell you what you don’t need.  

No matter the size of your organisation, how big or small your budget is, or who your competitors are, telling a captivating story can help you achieve a voice in the loudest of industries. However, the real issue is how do you get this story heard? 

Every journalist has secretly wished he could educate marketers and PR professionals on how to effectively send their messages. So many PR professionals and marketers fail to successfully build relationships with media contacts because they don’t know how to connect with them. At ISSO, our PR Strategist has a journalism background and has worked in the industry in both the UK and NZ. This gives us the inside knowledge on how to get your story heard.  

We hope that small businesses realise that they will not sell themselves short by not signing up with a big-name agency.  

The days of all sitting in the same office from 9-5 isn’t the best way for everyone to work. Our talent is located in different locations around the world which actually makes our work hours more effective. We can have copy being worked on by a team member in one hemisphere while the other hemisphere sleeps. That’s why sometimes little is better.  


Harriet Hall is the Creative Director of ISSO Creative and mother of three.

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