Practical, Reusable & Sustainable: Swim Nappies that Won’t Cost the Earth

Sarah-Jane Collection

Sarah-Jane Brown wanted to spread the word about reusable swim nappies, wishing she had known about them when her eldest was a baby. She launched Sarah-Jane Collection to offer products that are fun for your little ones but are also practical and sustainable, making parenting that bit easier in the process. They sell a gorgeous range of quality swim nappies, swimwear and accessories for babies and children, as well as matching swimwear for the whole family. Here she talks to The Natural Parent Magazine about the inspiration behind Sarah-Jane Collection, the pros and cons of running your own business, and her hopes and dreams for the future.

The passion: What inspired you to set up your business?  

I wanted to get the message out there that reusable swim nappies were ‘a thing’, as I never knew about them as a new mum. Living in Australia and travelling lots, they have been amazing and saved us so much money. I wanted to let people know about them, how they are practical and sustainable and that they can be found in gorgeous designs too, as this is something I struggled to find when I was first made aware of them.  

The launch: How did you start out in the beginning?  

I did numerous courses about how to run an online business, how to market products and all things social media as I never even had a personal Instagram account back then! I did lots of this late at night as my little one was still small back then and needed me more in the daytime. I launched on Amazon and then quickly set up my website which became my biggest sales platform. 

The innovation: What was the biggest breakthrough for you with your business?  

Finding the right marketing company to work with helped promote and expand my business into the US market.  

Yin and Yang: How do you balance work and family?  

Another reason for setting up my business was to have something I could do that was flexible around my two boys, as we live thousands of miles away from our families. I work during school hours and where necessary, on an evening when the kids are in bed.  

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