Revitalising Diversity through Unique Products & Clothing

Hine + Bros

For Kassidy Pupuo, it was her children that inspired her to start her own business. She was passionate about providing products and clothing that celebrate diversity, and her idea came to fruition while she was at home recovering from a c-section. Hine + Bros is a Māori-owned online business based in Queensland, Australia that sells a unique and diverse range of clothing and products for babies, children and adults that embrace the family’s Māori culture. Here, Kassidy shares her business journey so far with The Natural Parent Magazine.

The passion: What inspired you to set up your business? 

It was my three babies, Kaius (3), Kesae (2) and Hinekātira (3.5 months) that inspired me to start my business, and I wanted to revitalise diversity through our products. 

The launch: How did you start out in the beginning?  

I started out without any planning. It was something I had thought about while working from home in the last few months of pregnancy, but it didn’t come to fruition until I was home with Hinekātira recovering from a c-section. I just ran with the idea with high hopes that it wouldn’t crash. The idea came to me while making a lot of great connections and getting through with their support.

The innovation: What was the biggest breakthrough for you with your business?  

I feel this is still in fruition, and if all goes to plan, it will be our release of “Te Reo at Home” packs for all ages. We’re all about revitalising diversity, and embracing our Māori culture is a huge part of that, especially for our whānau based over here in Australia. It’s such a unique niche; we didn’t want to be your standard baby & children’s boutique.

Yin and Yang: How do you balance work and family? 

What is balance? Hahaha. The kids have a really good routine during the week. We have set days for “school” (day-care) which allows me to work my job (I work part time too) and also the store. I’ve learnt that weekends are for family time. We do have our days though where routine and balance don’t exist, and you just rolllllllll with the chaos like Moana rolls with the waves, and we always end up on the other side!

It’s really important that you know when to just stop though, as it can become tiring and time-consuming constantly engaging with your customers/potential customers and marketing your products. To keep the kids happy, I like to involve them in marketing. They model a lot of the clothes for us which makes life much easier. Two birds, one stone. 

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