Supporting Parents to Feel Empowered about Sleep Challenges & Confident in Labour

The Empowered Parent

After becoming a mum herself, Lynsey Robinson developed a passion for supporting new parents. Having been exposed to hypnobirthing and sleep education on her own journey to motherhood, she felt compelled to share what she had learned with others, and the positive, life-changing impact it had on her own life. As a qualified hypnobirthing teacher and certified infant sleep coach, her vision for The Empowered Parent is to create a safe space for parents and parents-to-be to learn, be heard and feel confident in their choices. Remembering the sense of relief she felt once she and her family had received the support and much-needed sleep they needed, her aim is to educate, support and empower as many families as possible. Here Lynsey talks to The Natural Parent Magazine about the inspiration behind her business, how she balances work and family time, and her hopes and dreams for the future.

The passion: What inspired you to set up your business? 

In September 2020, an opportunity arose where I could move to a different finance role within the company I worked for, or take a redundancy package and leave. It felt like the ultimate crossroads.  

Returning to work after having my son Zander (now 4), I knew I wanted to show him that you can have a job you feel so passionately about, that it doesn’t feel like work at all. The view of staying within a finance role, until retirement, scared me.  

Deep down my gut was telling me to take the road less travelled, so I put on my big girls pants, and went for it! 

Since becoming a mum, I’ve always been incredibly passionate about supporting new parents, especially mums. In my own journey as a parent, the two areas of information and knowledge that I couldn’t imagine not having been exposed to were in both hypnobirthing and sleep education. Both were genuinely life changing and I wanted to make that positive impact on others’ parenting journeys – and The Empowered Parent was born!  

The launch: How did you start out in the beginning? 

Once I had completed my training, I was so excited to launch and help new parents.  

I had to pinch myself at times to check this was really happening, as the idea of doing anything like this a few years back seemed incomprehensible. I did, and still do, practise lots of great self-development work, whether through podcasts or books, which I believe is critical.  

I made a launch plan (which was amended many times), and took lots of messy action. Progress over perfection was my mantra. I didn’t always make the best business decisions, but like in parenting, I knew I couldn’t waste my energy on it, so I learned from it and quickly moved on.  

Taking steps each day to tick another job off the list was important. If I had a window of time, even 30 minutes, I saw the opportunity to get through something. In the beginning, there is a long to-do list, so just doing little things often helped with any feelings of overwhelm.  

The innovation: What was the biggest breakthrough for you with your business? 

I personally feel I’m having and will continue to have lots of mini breakthroughs.  

My first was working with my first sleep clients during my assessment phase of my training, getting them and their babies more sleep, and receiving their kind and thoughtful feedback. It was amazing to help them in the way I had been helped all those years back.  

The next was getting my first paid client – a bit of a pinch me moment! Working with this client was wonderful and supporting them and their twin girls get more sleep was an incredible feeling. Knowing I’d helped 2 very tired parents feel more empowered about their sleep choices now and going forward got me so excited – this is what I had dreamed of! 

Having enquiries and a steady stream of clients is something I don’t take for granted. On the days I have a confidence wobble, as we all can experience from time to time, looking back at what I’ve achieved in a relatively short space of time and remembering this growth is what strives me forward.  

Yin and Yang: How do you balance work and family? 

The ultimate equation that everyone wants the answer for!  

I don’t think there is a perfect solution, but an ever-evolving plan to make everything work.  

Ultimately, in my approach, I aim to block time out for each. When I’m with my son, my attention is on him, and my work time is fully work focused. 

I’m an early bird so I use mornings to work, which I find very helpful, especially when my son isn’t at nursery or on holiday from nursery. Then again once my son is in bed, I’ll catch up on the to-do list, and make a plan for the next day.  

If I do need to respond to a client when with my son, he knows that “I help babies sleep” and “Mummy needs to help the babies”, however communication is key, and I always let him know, rather than just jumping on my phone / iPad. Of course, there are days where it doesn’t always work this smoothly, however I learn and move on. 

I have an incredibly supportive and kind husband (for This Is Us fans – think Randall Pearson level of kindness and support) who challenges and encourages me no end. There are many nights where we maybe can’t sit and watch a film or TV because I’m working or have client calls, so I ensure I let him know my diary schedule to ensure we can get some time together that works for both – which he is incredibly understanding about.  

My business is still in its infancy, therefore I haven’t really mastered the balance of “me” time, however it’s hard to describe as I genuinely love what I do, therefore working on a Friday night doesn’t feel like work when you are supporting others.

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