As consumers become increasingly conscious of the environmental and social impact of their purchases, the demand for sustainable and ethically sourced products in the personal care industry has surged. It’s no secret that many FMCG products have some red flags when it comes to waste and its effects on the environment. That’s the nature of bringing humans consumer goods… But, what if it wasn’t?
The social enterprise on a mission
Thankyou is on a mission to end extreme poverty by flipping consumerism on its head by offering over 50 consumer products, including personal care and cleaning essentials, designed with you, humanity and the planet in mind. They’re known for going all-in on challenging systems, norms and business-as-usual to see a different world for humanity, one where not one person lives in extreme poverty.
Thankyou is owned 100% by the Thankyou Charitable Trust, whose sole purpose is to help end extreme poverty. After all the costs involved in getting great products to market, every cent left funds game-changing partners who serve communities in need. To date, Thankyou has raised $18.55 million.
Thankyou believes that how it manufactures and sources its products and the decisions made to scale Thankyou globally are intrinsically linked to its mission.
There’s not one without the other, right?
Sustainability, ethically sourcing and manufacturing its personal care and cleaning products is not just an afterthought; it’s deeply embedded within the purpose and existence of Thankyou as a brand.
Good for you, humanity and the planet
At the heart of Thankyou’s business model is the belief that products should not only be good for consumers but also for humanity and the planet.
Product is central to Thankyou’s mission, which is to see a world where not one person lives in extreme poverty. And a product being good for you and humanity encompasses what every Thankyou product should embody.
Every product should do nothing but good for the person buying, receiving and using it: mentally, physically and emotionally. And every Thankyou product should have a net positive impact on our world, including the projects to end extreme poverty and the environment, people and businesses involved in the supply chain. Thankyou exists to turn consumerism into a vehicle that can spread the positive impact of products to as many people as possible, all over the world.
Fostering Authenticity in Business Practices
Thankyou believes that consumers have the right to know exactly where their products come from and how they’re made. They share the company’s sustainability practices and initiatives outlined in its 6 Responsible Business Goals (RBGs), detailing the details of its ethical partnerships, eco-friendly packaging, how they reduce carbon emissions, and the ins and outs of minimising waste and its impact on water scarcity.
Thankyou also works with independent third parties to verify that their products meet high ethical and sustainability standards to keep consumers feeling confident when choosing Thankyou. Thankyou’s line-up of initiatives includes obtaining a B Corp certification, being Carbon Neutral certified, Social Enterprise certified by Social Traders, being an Australian Packaging Covenant Organisation member and being a signatory to the United Nations Global Compact (UNGC).
The plastic pollution epidemic
As a consumer, navigating the personal care category for sustainable options can sometimes be a bit like searching for a needle in a haystack. Plastic pollution has skyrocketed as an environmental epidemic, with serious repercussions for the well-being of our planet and all that inhabit it. For brands and businesses, rethinking products with reusing, reducing and recycling at the forefront is what’s going to help brands and consumers move towards more sustainable living.
