Husband and Wife team of Grant and Jen run Rebalance alongside full-time work as well as being parents to teenagers. They took on the business while aligned with their own values of being environmentally conscious and minimize chemicals used within their own home. Now, Rebalance continues as an online retail store providing natural and organic alternatives for everyday products.
The passion: What inspired you to set up your business?
We (husband and wife Grant and Jen) were searching for a business that we could both work in and enjoy. When we saw Rebalance for sale, we were excited as the products are exactly the type we enjoy. With some health issues in our family and a concern for the environment, we are drawn to natural, organic, and chemical-free alternatives to cleaning products, makeup, and household items. Our online store Rebalance was already set up with lovely goodies. We’ve had fun curating what we sell and sourcing new products to offer our customers.
The launch: How did you start out in the beginning?
We purchased the business and began the steep learning curve, figuring out the online store platform and learning about all of the products and setting up accounts with suppliers, all without a break in trading. It was tough going for the first while, but we are hitting our stride and having fun connecting with our customers and growing our store. Excellent customer service is very important to us and is something we’ve prioritized right from the start.
The innovation: What was the biggest breakthrough for you with your business?
It has taken a little time to settle into our roles as we each cover different tasks within the business. Juggling a home-based business with life is also always tricky, but we’re finding our groove and a balance that we can enjoy.