Multitasking mums: creating a brand story that connects with audiences and drives sales 

By Harriet Hall

Working Mothers: The ability to get the job done no matter what the circumstances.

We all know that “if you want something done, ask a busy person.” A good juggler can juggle more – they already have the systems in place to not drop the ball!  

The sole purpose of creating a brand is to connect with people, to tell your story and engage some action. People always remember a good story.  

At ISSO Creative, we not only know how to create that story along with effective branding design, but we have an understanding of how to get your story heard. We are a group of ex-agency people whose dream is to create brand stories for the smaller guys that smack people in the face like they are the big guys. We have several mothers in our team; in fact, we have eight children between us all, including two sets of twins! So, we know how to multitask and get the job done. We don’t need to run by the standard agency formula. The reason for starting our company was that so many large branding corporations create beautiful imagery and brand design and then leave clients to figure out how to take the next step. We believe you should have the understanding and the tools to take your brand to market and use this to drive effective sales or engagements.  

We believe: 

  • That you should be able to judge a book by its cover! Your brand’s first impression is vital. If you lack spark, are confusing, or have no impact in your first three seconds, then you’re going to have to put up a damn good marketing fight to get people’s attention back.  
  • We’re nice, but not in a boring way – ISSO is Japanese for ‘still more’ – we don’t leave you stranded with a kick-arse brand like many of the agencies. We take on another couple of steps by creating your unique brand story and, most importantly, how your story is delivered.
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