The Act of Random Kindness or “ARK” initiative is currently underway Australia-wide in an effort to show that a small and random act of kindness can help to change our world for the better.
The campaign is simple to participate in: Just head into your local Cold Rock store to receive a free ARK charity box. Then fill the ARK with loose change and pass it on to someone less fortunate – whether that be a friend, family member, neighbour or even a stranger.
The campaign is not linked to one specific group, cause or individual and provides Aussies seeking to make the world a better place, with the opportunity to choose recipients themselves and help to share the kindness.
In addition to the nationwide launch of ARK, Australians are also being encouraged to do an act of random kindness by logging on to the ChangeOurWorldForGood.com.au website to nominate deserving individuals, charities and organisations who deserve a helping hand. It’s a quick and easy initiative to be involved in but one that will help drive a positive change.
“One of the greatest things we can do as humans is to be kind, show selflessness and care. The idea isn’t to solve one social issue, but to foster a culture of kindness and giving, because if we can do that, we’ll be able to change the world for good,” said Cold Rock’s Managing Director, Stan Gordon.
