5 Wellness Myths That Are Sabotaging Your Pregnancy and Postpartum Journey

Myth #5: “One-Size-Fits-All Supplements Are Fine”

The reality: Your nutritional needs change dramatically during pregnancy, postpartum and breastfeeding.

Generic multivitamins often don’t account for the specific nutritional demands of these life stages. What you need in your first trimester is different from what you need postpartum, which is different again from what you need while breastfeeding.

What you need to know: Look for stage-specific formulations. Pregnancy vitamins should include higher levels of folate and iron, while postpartum formulations might focus more on mood support, energy and nutrients that support recovery. Companies that understand maternal wellness will offer different products for different stages rather than claiming one product does everything.

The Bottom Line

The wellness industry can feel overwhelming, especially when you’re already dealing with the physical and emotional demands of pregnancy or new motherhood. But you don’t have to navigate this alone or fall for misleading claims.

Here’s what actually matters:

  • Choose products from companies that specialise in maternal wellness
  • Look for scientific backing and safety testing
  • Don’t be afraid to ask questions about ingredients and sourcing
  • Remember that your needs will change throughout your journey
  • Trust your instincts – if something doesn’t feel right, it probably isn’t

Your health and wellbeing matter, and you deserve products that are specifically designed with your unique needs in mind. Don’t let outdated myths or marketing hype prevent you from getting the support you actually need.

What wellness myths have you encountered on your journey? Share your experiences in the comments below – chances are, other mums have been there too.


Looking for science-backed wellness support designed specifically for your stage of motherhood? Explore our range of pregnancy and postpartum products at Pure Journey, where every ingredient is chosen with your safety and wellbeing in mind.

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