From The Start is a family counselling and support service founded by Jodie Moar, a paediatric nurse with over 15 years’ experience and a deep, personal understanding of the challenges parents face. Built on a foundation of empathy, clinical expertise and real-world parenting insight, From The Start offers personalised, hands-on guidance to help families navigate everything from behavioural concerns and developmental needs to emotional wellbeing and daily routines. Their mission is simple: to meet families where they are and provide the support they truly need – practical, compassionate and judgement-free. Here Jodie talks to The Natural Parent Magazine about the passion behind her business, how she started out, the challenges she has overcome, and her hopes and dreams for the future.
The Passion: What inspired you to start your business?
After years of working as a paediatric nurse and seeing firsthand the challenges families face, I knew there had to be a better way to provide real, meaningful support. Then, when I became a parent myself, everything clicked – I saw just how overwhelming it can be to juggle parenting, life responsibilities, and finding the right support. That’s why I created a service that goes beyond just parenting advice. We provide personalised, hands-on support to help families navigate everyday life, whether that’s understanding child development, managing behavioural challenges, accessing essential services, or simply having someone to guide them through the tough moments.
The Launch: How did you start out?
I’ve always been fascinated by how the brain works and how we can use that knowledge to create better outcomes for children and families. With over 15 years of experience in paediatric nursing, I’ve supported families through everything from medical complexities to daily struggles with routines, transitions, and emotional regulation. But I wanted to do more – so I combined my medical background and counselling with practical, real-world strategies to create a business that truly meets families where they are.
The Big Breakthrough: What changed everything for your business?
The biggest game-changer? Listening to families. I quickly realised that what families needed wasn’t a “one-size-fits-all” solution, but rather personalised, hands-on support that fits their unique situation. Whether it’s a parent looking for guidance, a child who needs extra support, or a family trying to navigate complex services, we focus on tailoring solutions to make life easier, more connected, and more manageable.
Finding Balance: How do you juggle work and family?
Being a parent, wife, friend, and business owner means wearing a lot of hats. It took time (and trial and error!) to find a rhythm that worked. But I’ve learned that having the right support system is key – from my husband and close friends to a network of professionals who share my vision. That support allows me to grow my business while also making time for what matters most: family, connection, and a little fun along the way!
