The drive: What challenges have you overcome?
Technology (from website build to interfaces and social marketing) has been the steepest learning curve for me – the speed of change, the terminology, and having to do it all myself versus being in a big team and passing it off to a buyer, planner, IT manager or accountant.
For better or worse: What are the pros and cons of running your own business?
I love working with my local and international team and partners and having the freedom to choose my daily priorities.
I am also grateful to spend more time with my teenagers as our office is at home on Waiheke Island.
I love helping our customers make better, healthy lifestyle choices and eco-product swaps – and getting feedback, including excellent product suggestions from the EKOH customer community.
The cons are managing cash flow in a new business, and the workload can also be challenging.
Hopes and dreams: What next?
We want to continue to grow our loyal customer base and subscribers, as well as promoting our EKOH range to online Marketplaces to reach a wider community of customers both locally and internationally
We also have plans to extend our range into select eco-friendly and refill stores across New Zealand and to extend our zero-waste and sustainable product options.
Visit the EKOH website to find out more and browse their full range of products. You can also connect with them on Facebook, Instagram, Twitter and LinkedIn.
