World Allergy Week: Highlighting allergy-triggered asthma

The Foundation also recommends those with asthma and allergies look out for products approved by its Sensitive Choice® programme, marked by a blue butterfly. Products demonstrate a potential benefit for people with asthma or allergies, and most importantly aren’t harmful.

“People can rest assured that if they see a blue butterfly on the packaging of a product – it’s asthma and allergy friendly,” says Demetriou.

The Asthma and Respiratory Foundation NZ established Sensitive Choice® in New Zealand 10 years ago. Products approved by Sensitive Choice® have gone through an extensive advisory panel process that uses current research as a basis for approval.

For further advice on minimising exposure to triggers in your home visit

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