Cloth Nappies Designed from 12 Years of Experience

NappyNeedz

Using cloth nappies for the past 12 years with her own children and wanting to continue her work from the UK, Kelly-Jo began NappyNeedz. Having a range of cloth nappies and working on expanding options into older children’s night nappies means the NappyNeedz is your one place for nappies from birth to toilet learnt.

The passion: What inspired you to set up your business?

I used cloth nappies on all four of my children from birth. Like many parents, I found it quite overwhelming to being with, as there is so much information out there. I wanted to offer parents an option that was both reliable and great value for money.

The Launch: How did you start out in the beginning?

I worked as a cloth nappy adviser when my first baby was born twelve years ago in the UK. When we moved to New Zealand, I wanted to continue doing something similar and started to sew nappies and cloth menstrual pads. After lots of testing and trials, I finally launched the first nappies in our range nine years ago, and NappyNeedz was born.

The innovation: What was the biggest breakthrough for you with your business?

We have always tried to offer a range that has something a little different. Our dinky nappy was designed by me and used on my children. I wanted a cloth nappy that really would fit from birth. I added extra features that helped the dinky nappy to do this.

Yin and Yang: How do you balance work and family?

Now my children are all at school, it’s much easier to balance work and family life. I try only to work while they are at school or in bed at night. It’s sometimes a bit of a challenge. I do have to bend that a little bit during the holidays. I work in the mornings and then try and do things with them in the afternoon.

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