Blue Frog Breakfast: Starting the Day on the Right Foot For Littlies


Kelly Gibney‘s new cookbook “Wholehearted” launches in March and to celebrate both the launch of this and Blue Frog Breakfast‘s new range of children’s cereals, The Natural Parent Magazine is giving away a hamper which includes Kelly’s new book and the full range of Blue Frog children’s cereals. Valued at $80. Details on how to enter at the end of the article!

We spoke to Scotty Baragwanath founder and chief cereal maker at Blue Frog Breakfast about the launch of their new range of popped buckwheat cereals for big and little kids; and their recent collaboration with talented Kelly Gibney.

Breakfast can be a contentious issue but you will find no greater advocate for starting the day on the right foot than Scotty. The self-confessed cereal fanatic has always loved cooking tasty and nutritious foods but as a dad found the cereal aisle a challenge to both his nutritional values and sanity.

“If you’re a parent with children of a certain age you know the dread of heading down the cereal aisle to negotiate the requests and arm-twisting while at the same time trying to navigate nutritional labels, star ratings and collectors’ cards,” says Scotty.

“I’m a dad and I want my kids to have the most nutritious start to the day but I thought hey, why not make it a fun, appealing and delicious one too.”

And so, the idea for a new range of simple but exciting cereals that would please both big and little people was formed. Each cereal is refined sugar-free and made using only natural wholefood ingredients and flavour combinations the company is famed for making.

Blue Frog ran extensive taste testing to find out exactly what would appeal to their target market’s cereal-loving taste buds and settled on three new cereals with classic flavour combinations: Banana Choc Crunch, Mixed Berry Crunch and Peanut Butter Crunch.  They had no issues convincing fellow organic and natural food fans: All Good Bananas, OOB Berries and Fix&Fogg Peanut Butter to help bring the cereals to life.

It was during the product development phase that the team also gained valuable insight into the consuming habits of the younger cereal munchers.

“Like my own kids, most kids are suckers for choice and create-your-own so we decided it was important to create cereals which could standalone or be mixed-and-matched and this really seemed to really appeal to our taste-testers,” says Scotty.

“There was some serious cereal mixology and spirited individualism going on which is exactly what we love here at Blue Frog.”

Blue Frog then teamed up with the talented wholefood writer, mum, stylist and photographer Kelly Gibney to showcase the fun and goodness of the new range.

“It was really important to us to connect with someone who was joyful and shared the same food philosophy and got what we were all about,” says Scotty.

“We couldn’t have found a better person than Kelly and have loved being able to share her breakfast creations using our new range of cereals to the world.”

We had the opportunity to interview Kelly about working with Blue Frog and her outlook on breakfast and life.

Join the Conversation


  1. says: Sarah

    I would eat the berry flavour but think my 4 year old would love banana chocolate and my 2 years old would devour the peanut butter flavour. Plus I would love Kelly’s book

  2. says: Rosemary

    My girl would love the banana choc crunch. And so would get mama and lol brother in sure!!!!! Would love her cookbook I love her recipes x

  3. says: Michelle

    Peanut butter crunch- yum! Would love love this book it would save me cooking all Kellys recipes from the Internet so often!

  4. says: Charlotte Krijnen

    These cereals look so good and we have enjoyed lots of Kelly’s meals in our household. I’m sure her cookbook will be awesome! My kids would love to try the banana choc crunch 🙂

  5. says: Hayley Peti

    Oh i’m so excited by these products!!! It is near impossible to find a cereal that has no added sugar to it!! My little boy would love them all, but berries are his fav! So the Mixed berry crunch would be my first pick! Ohh imagine it topped with fresh berries and coconut yoghurt!!! Delish!

  6. says: Louise Geraghty

    Peanut Butter Crunch please! Great article, love Kelly’s recipes, such an inspiration. Fantastic collaboration, love to serve up some blue frog while whipping up some of Kellys recipes for the rest of the day

  7. says: Sharon

    Banana Chocolate looks delicious and would be a great pre-kindy breakfast for my energetic toddler and pre-schooler. It’s hard to find cereal they both like to eat but this one looks perfect!

  8. says: Elmien

    My daughter cannot get enough of berries, i think the mixed berry would be a winner, or really all of them as she always loves to help make our own muesli.

  9. says: Stef Parker

    It’s a tough call – we’re a bunch of peanut butter nutters in this house so the peanut butter crunch would surely be a hit, but the banana choc crunch might also be a tasty treat! Why should we just have to choose one

  10. says: Emily

    My big and little boys are peanut butter fiends so they would love this. Love your recipes too so very exiting about the book!

  11. says: Michaela

    My girl, Aiva, loves peanut butter and would adore the peanut butter crunch cereal.. It sounds like my cup of tea too!! Yum!

  12. says: Robyn

    Great article – thanks! Very difficult to pick from these three but I think Mixed Berry Crunch might become a new favourite in our family!!!

  13. says: Isabelle Cohen

    I don’t personally have kids but my friend’s kid loves bananas, so banana choc crunch I think. My friend is trying to introduce these kinds of healthy-alternative foods to her toddler!

  14. says: Tamryn Broodryk

    Peanut butter one! It goes with everything and sounds deliscious in a cereal I’m sure the whole family would approve

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