The drive: What challenges have you overcome?
In the start-up world there are so many challenges! Two that I would like to highlight are below.
We did a soft launch online initially and a couple of months later, launched to retail at the Naturally Good exhibition. Two weeks after launching at the exhibition, we went into the second, very long lockdown of Covid. The entire retail landscape changed with this lockdown. It was the first time that retailers closed their ranging, especially in our category. We really had to be patient and hone in on our messaging.
Another challenge that we have overcome, and I feel like it’s something many business owners go through, was our messaging. It is so easy to say you can be everything to everyone, but we learnt not to be afraid to niche down. Once we did this, we noticed a huge turnaround within the business.
For better or worse: What are the pros and cons of running your own business?
Wow, if I had been asked 6 years ago if I would run my own business, I would have said no way! Now, I wouldn’t have it any other way.
The biggest pro for me would be creating something that you are so passionate about, persevering and learning, then seeing it gain traction and grow is incredible. The lessons you learn along the way, and the people you build relationships with, they are all big positives, even if they don’t feel like it at the time.
The downsides are certainly long hours, the juggle and the feeling of not switching off. All of these are tough but if you can persevere and keep going with your eye on the prize, it makes it all worthwhile.
For my children to see that you can create something, work at it and call it your own is such a big positive also.
Hopes and dreams: What next?
We have been named the Best Natural Baby Brand in Australia by the Beauty Shortlist Awards and have won 34 awards in 24 months. We are currently working to grow and expand into international markets. To be able to bring our premium, Australian-made skincare range to the international stage is where our sights are set for the next few years.
Visit the Pod Organics website to browse their wonderful range of organic skincare products. You can also connect with them on Facebook and Instagram.
