Accredited Meditation Therapist and Holistic Counsellor Emma Townend is on a mission to helps mums and their families find space in their day for mindfulness: to connect to their hearts and happiness, create calm, foster loving relationships, and optimise wellbeing. Specialising in women’s and children’s wellness, she is passionate about heart coherence and the powerful impact this has on regulating mind and body, and connection with others. She launched Finding Flow Meditation & Holistic Therapies to provide education and make mindfulness and holistic health concepts accessible to families everywhere.
The passion: What inspired you to set up your business?
Meditation and a holistic lens towards health and well-being has been intrinsic to my mothering since I was diagnosed with a thankfully precancerous thyroid tumour immediately after my first child was born. This inspired me to immerse myself in meditation, mindfulness, and educate myself on a myriad of holistic health modalities. I soon realised how important integrating these tools within my parenting was to empower my children and nurture everything from their wellbeing and health through to co-regulation.
Upon arrival of my fourth child, I made the decision with the support and encourage of my wonderful partner to utilise maternity leave and take a chance on building a career around this passion. I commenced studies to become an accredited Meditation Therapist and Holistic Counsellor, and an approved Add Heart Facilitator, via the Heart Math Institute.
I knew that it was my mission to help mums and their tribe find space in their day for mindfulness – connecting to their heart and happiness – creating calm, fostering loving relationships, and optimising wellbeing.
The launch: How did you start out in the beginning?
Somewhat clumsily! The business side of things does not come naturally to me – but connecting with beautiful mums who feel overwhelmed with the daily mama juggle, and communicating the importance of listening to the natural rhythms of their bodies and that of their children drove my desire to persist.
I have created, and continue to develop, an online space that provides education around mindfulness and a holistic philosophy to health – and how to incorporate that as an intrinsic hygiene practice within your parenting.
The innovation: What was the biggest breakthrough for you with your business?
I started this business with the intention of “niche-ing” and serving in meditation. Whilst this is integral to everything that I teach, I found it stifling not to include other aspects of health and wellbeing within my messaging.
I sat with this for a while and realised that I need to serve as an holistic counsellor – encompassing the ideology that health and wellness is multi-faceted and each element of health is inextricably interconnected and influences each other to contribute to the wellbeing of the whole.
