Certified Nutrition, Health & Mindfulness Coach Hiromi Feitoza is on a mission to help mums who are suffering from overwhelm, stress and chronic fatigue, whilst trying to do and be everything for their families. At Innerlove Nutrition, she supports mums through good nutrition to increase energy and improve mood. She also uses mindfulness and essential oils to support emotions and encourage restful sleep. By reducing physical and emotional stress in your life and improving your nutritional intake, you can become the best, happiest version of yourself, for you and your family.
The passion: What inspired you to set up your business?
After I found out our second child had multiple allergies, it was really hard to find good recipes that were easy, healthy and tasted great. Particularly because we were also in need of recipes that would be beneficial for healing his gut. I became more aware of food additives and chemicals that are completely unnecessary in our diets and can cause a lot of issues for many, e.g. eczema, mood issues, hormone imbalance, sleep issues, digestion issues and so much more.
I initially started my business to spread this valuable knowledge I’d gained from my study and personal experience. I then realised that many mums are just too energy depleted to even start to make a small change! I decided to pivot and underwent further study to be able to teach about mindfulness to reduce stress and anxious feelings, to help women gain clarity and get their energy back.
The launch: How did you start out in the beginning?
I joined a group of other wellness professionals to learn how to find my niche and ideal client. I also had some friends I did free consultations with as a part of my nutrition and health coach programme. Along the way, I have learnt the most common struggles of being a mum.
The innovation: What was the biggest breakthrough for you with your business?
Through getting to know more mums and hearing them talk about their real struggles, I’ve come to realise that it is vitally important to have easy protocols they can incorporate with little effort. Obviously, issues can vary depending on their environment, how many children they have, current health status and finances, so it became vital for me to create a variety of options for each need.
Yin and Yang: How do you balance work and family?
I’ve learnt over the last few years that having a boundary between work and family is super important. I have a routine and priority list which works for me to be able to keep balance between work and family. For instance, I block hours of work around my family routine and take advantage of little pockets of time in my day. I also asked my family to support my business, including my kids. I have made it clear to my family when I am working and when I am available for them. Also, having learnt mindfulness helps me a lot to shift my focus onto the present moment so I can give full attention to what is happening at the time. In fact, I teach mindfulness to mums for this reason.