The Drive: What challenges have you overcome?
One of the greatest challenges has been getting our name and product out there so people know who we are. Because we launched less than a year ago, figuring out how to be efficient with time and the budget with marketing has been one of the most difficult decisions I have had to make. A lot of our marketing is done through social media and sponsoring events so we are hoping it will all come to fruition soon!
For better or worse: What are the pros and cons of running your own business?
As a new mum, the biggest pro of running my own businesses is that I get to spend every day with my son (and also our dogs). I get to be there for him whenever he needs me and focus on the business as well.
The con with running a one-woman online business is that I do sometimes miss the team environment that I experienced when I used to work a corporate job. There are days when I realize the only conversations I had all day were with my baby and our dogs until my husband gets home from work. Hopefully, there will come a day when the business will grow and we will have a team of our own!
Hopes and dreams: What next?
I have so many hopes and dreams for our company! At the moment we are focusing on marketing our company so that we get more exposure. We will also be working on other projects that will expand our product range.
We hope that in this process, we will also promote and encourage customers to think twice when purchasing products that test on animals and contain harmful chemicals.
Head over to the Pure Modesty website to shop now, and be part of their community on Facebook and Instagram.
