The drive: What challenges have you overcome?
One of the biggest challenges I’ve had to overcome was releasing the guilt around wanting more for myself. For a long time, I believed I should be “just mum”, that all of me should be poured entirely into motherhood. Yet the guilt never fully left, because alongside loving my role as a mother, I still wanted to feel like me. My ambition returned. I wanted to create, to build, and to feel fulfilled beyond a single identity.
Alongside this came the challenge of navigating the identity shift that follows motherhood. I had to relearn who I was. What I enjoyed. What I valued. What truly lit me up. This wasn’t a simple checklist or a quick self-care routine; it was deep, embodied inner work. Slowly, I began to understand that in order to be the mother I wanted to be, I also had to nourish myself. I couldn’t continue to give from an empty place.
Then there was the practical reality. I’m a single mum, working part-time, knowing deep down that this wasn’t how I wanted my life to remain. I made the decision to build a business where work felt purposeful and aligned, not draining. Doing that alongside motherhood came with exhaustion, stress, mental fatigue, tears and moments of real self-doubt. There were times I felt pulled in two directions and moments where giving up felt easier.
What carried me through was perspective. Whenever things felt impossible, I reminded myself of those early postpartum days, when everything felt overwhelming and unmanageable, yet I came through it. My daughter is thriving and so am I. That reminder grounded me and kept me moving forward.
I also had to overcome my fear of visibility. Showing up in a noisy online space, speaking honestly and sharing my truth without fear of judgement took time. But I knew that if my work was going to support other mothers, I needed to be seen and heard. Through this process, I found my confidence and my voice.
There was also a period of burnout, where my boundaries blurred and I tried to do too much at once. That became a turning point. I learned to slow down, to break things into smaller, manageable steps and to build in a way that didn’t cost me my wellbeing. Overcoming that taught me that sustainability, not self-sacrifice, is what truly allows growth.
For better or worse: What are the pros and cons of running your own business?
Running my own business gives me a level of freedom that feels deeply aligned with who I am. I’m able to work in line with my values and beliefs, and adapt my work as I grow, as my clients grow, and as life changes. If something isn’t working, I can scrap it. If something needs to change, I can change it. There’s no one to answer to but myself, and that freedom allows me to offer truly individualised care to each mother I support.
One of the greatest positives is the depth of connection. Being able to create meaningful relationships and witness real transformation, without the rigidity of policies or boxes to fit into, is incredibly fulfilling. I get to build work that feels purposeful and nourishing, work that lights me up rather than drains me. I’m not confined to a role; I can go above and beyond because I choose to, and because I care deeply about the women I support.
That depth, however, also comes with responsibility. Holding emotional space for others is powerful, but it can be heavy, especially as someone who is naturally empathetic and deeply attuned. I’ve had to learn, sometimes the hard way through burnout, that I don’t need to carry everything for everyone. Boundaries aren’t a lack of care; they’re essential for sustainability.
Unlike traditional employment, where work and home often feel more clearly separated, running an online business can blur those lines. Learning how to close the laptop, step out of work mode and fully return to my personal life is something I continue to practise intentionally. Alongside that, I’ve had to relearn my relationship with rest. I have a tendency to move at full speed, wanting to do everything at once, but this work has taught me that rest is not optional. It’s fundamental.
Some days, the most productive thing I can do is slow down, listen to my body, consider what my day and my daughter need and choose rest. When I honour that, I return more grounded, more present, and better able to support both my family and the mothers I work with.
Hopes and dreams: What next?
If the last year is anything to go by, I’m deeply committed to continuing to grow my reach and support as many mothers as I can. At the heart of everything I do is the belief that mothers deserve to feel present in their lives and able to truly enjoy their motherhood, not just get through it.
A big part of what’s next is expanding that support beyond one-to-one work. I’ve recently launched a community space called Mumnity, born from my own experience of postpartum loneliness. There were days when the isolation felt unbearable and I longed for a place where I could simply be, without judgement or expectation. Mumnity is my way of creating that village, a space for mothers to connect, share, observe, seek support or simply feel less alone.
I’m also deepening my focus on co-regulation and nervous system support within families, particularly supporting mothers and children together. My aim is to help mothers understand their child’s emotional world alongside their own, and to introduce child-centred coaching that supports emotional regulation, confidence and a sense of safety as children grow and develop.
Ultimately, I hope to continue bridging the gap between maternal support and family emotional wellbeing. I want to create calm, relationship-led, sustainable support that reaches beyond surface-level solutions and makes a real difference at the heart of family life. My vision is for mothers and children to experience a motherhood and childhood filled with connection, presence and meaningful memories, without being weighed down by guilt, doubt or overwhelm. At the heart of my work will always be the mother, because when she feels safe, supported and steady, the whole family benefits.
To find out more about the wonderful services Elizabeth offers, connect with her on Facebook and Instagram.
