Having witnessed the transformative power of good sleep firsthand with her own daughters, Ariane Cassin developed a deep love for helping families achieve better sleep. This prompted her to turn her passion into a profession, and after completing her studies, YesWeSleep was born. She understands that every child is different and every family has their own dynamics, so tailors her recommendations accordingly, taking into account a family’s core values and their goals. She uses a variety of gentle, tailored techniques that allow you to support your child throughout the process. Here she talks to The Natural Parent Magazine about the inspiration behind what she does, how she balances work and family life, and the challenges she has overcome along the way.
The passion: What inspired you to set up your business?
My kids were the driving force behind starting my business. When we encountered sleep challenges with them, it sparked a deep interest in understanding sleep better. I realised there isn’t a one-size-fits-all solution for sleep problems, especially with kids. So, I immersed myself in research, devoured books, and even started helping friends facing similar struggles. Seeing the positive impact on their families and on my own, I decided to turn this passion into a profession. After two years of studying while juggling family and work, YesWeSleep was born.
The launch: How did you start out in the beginning?
Initially, I launched YesWeSleep while still holding down a full-time job. It quickly gained traction, and soon, I found myself burning the candle at both ends. Eventually, I made the leap to focus solely on my business, and I’ve never looked back. It’s been a wild ride, but one I wouldn’t trade for anything.
The innovation: What was the biggest breakthrough for you with your business?
The most significant breakthrough for me was realising the power of persistence. With every client, unique challenges emerged, and there were moments of uncertainty. Initially, these obstacles caused stress, but I’ve since embraced a can-do attitude. It’s about adapting, finding creative solutions, and remaining steadfast in my mission. Importantly, I’m proud to say that I’ve consistently achieved the goals we set at the outset of our sleep coaching journey with each family I’ve worked with.
Yin and Yang: How do you balance work and family?
Running my own business has given me the flexibility to spend more quality time with my family, which is priceless. While I do find myself working more in the evenings and on weekends than before, it’s a trade-off I’m willing to make for the added flexibility it provides. However, managing the kids during school breaks while still needing to tend to work responsibilities is an ongoing challenge that I’m actively trying to crack.
