The innovation: What was the biggest breakthrough for you with your business?
Our biggest breakthrough came when we realised that traditional estate planning was missing something crucial: the parent perspective. Legal firms often focus on the technicalities alone, but we focus on the family in equal measure.
“Every conversation we have starts with ‘What matters most to you?‘”, explains Leanda, our Finance Director. “For most parents, it’s not about complicated legal structures – it’s about knowing their children will be loved, cared for and financially secure if something happens“.
We’ve developed a unique approach that combines professional expertise with genuine empathy. Our partnership with Prestige Legal Services means families get top-quality legal documents, but delivered through our warm, family-focused lens.
The moment we knew we were onto something special was when a mum told us: “For the first time, I’m not terrified about having a Will made. You made it feel like a loving act, not a morbid chore“.
We also created our Ambassador programme, recognising that the best way to spread this important message is through trusted friends and family members. Because sometimes the most powerful conversations happen over a cup of tea with someone who truly understands your world.
For women who share our passion and want to take it further, we’ve developed our Adviser programme – a complete business-in-a-box opportunity for mums and women who want their own business but with full support. Through our LITS Academy, we provide comprehensive training and ongoing coaching, so you’re never alone on your entrepreneurial journey. It’s perfect for those who want the flexibility of running their own business while making a real difference in families’ lives.
The heart: Why this matters for families
As mums, we know that love isn’t just about the cuddles and bedtime stories – it’s about the practical steps we take to protect our children’s futures. Having an up-to-date Will and registered Lasting Power of Attorney means your voice is heard legally, no matter what life throws your way.
“Life is too short to leave the people we love most without protection“, says Jay-anne. “But it’s also too precious to spend worrying about what ifs when there are simple steps we can take today“.
We’re proud to have been 2025 finalists for the South West England UK StartUp Awards, but what really fills our hearts are the messages from families who now have peace of mind. Parents who can focus on making memories instead of worrying about maybes.
Every family deserves tailored solutions, empowering conversations and the confidence that comes from knowing their loved ones are protected. That’s not just our business – it’s our mission as mums who understand that protecting your family is the most natural thing in the world.
To learn more about protecting your family’s future, visit www.life-is-too-short.co.uk, join one of their free monthly webinars or send any questions to hello@life-is-too-short.co.uk.
Life Is Too Short Limited has also recently launched their Insurance For Life arm, offering families the opportunity to wrap themselves in complete protection if they choose. Because when it comes to the people you love most, there’s no time like the present.
