How does Merino combat “Sleep Regression”?
We have often been told how the Merino Kids Go Go Bag and sleepwear range have been hugely beneficial in easing the tricky periods of Sleep Regression. An established and consistent bedtime routine of the Go Go Bag gives baby a sleep association and calm bedtime cue – no matter where that sleep occurs. Parents have told us of babies instinctively yawning when their Go Go Bag have appeared in preparation for sleep time! Wearing their Go Go Bag also increases the duration of the most beneficial phase of sleep known as REM (Rapid Eye Movement) by naturally regulating body temperature, ensuring the baby gets to a comfortable sleeping temperature more quickly – and stays there for longer. Creating a safe cocoon of warmth, baby is also less likely to wake from kicking blankets off through the coolest part of their sleep.
Having been part of the Merino Kids journey since the very beginning, what are you most proud of?
I would never have foreseen that an idea discussed between friends suffering from a lack of sleep would have resulted in an international award-winning textile company, still setting the standard 18 years later. With many additions to the market of natural sleepwear options since, I am proud that Merino Kids sets the benchmark of design and quality and continues to do so with millions of customers still choosing our products as their preferred brand. As with the mighty merino sheep, our brand and beautiful products have stood the test of time, continued to produce top quality design and given many, many families the gift of peaceful sleep.