Preparing & Empowering Women For Birth & Motherhood

Yin and Yang: How do you balance work and family? 

I’m not going to lie; I’m still working this one out like every other mama out there! I have learnt that the week you have lots of work planned is the week the children will get sick – so, do what you can in advance. This means multitasking.  

A big breakthrough for me was removing subconscious beliefs I had around working too much equating to being a ‘bad’ mother. I have very clear boundaries in place around the days I have with my children. On these days, I disconnect from the business or set up automated systems so I can focus and be present with my children. Of course, there are times where it doesn’t always work like this but at those times, I reframe my thoughts to needing to get some work done so I can pursue my passion. I believe children having role models that are following their dreams is also teaching them important life lessons.  

I also love to exercise, go for a run, get my blood pumping or spend the day in the sunshine at the beach – this always refreshes my soul. I have also finally accepted that, on occasions, I NEED some alone time. This means I try and schedule in a solo night away for an uninterrupted hotel sleep, sauna, gym and hot flat white, allowing creative energy to flow – in between scrolling through photos and thinking about my family! 

The drive: What challenges have you overcome? 

There is so much to learn in the world of online business.  There are never enough hours in the day. This can easily cloud the bigger picture of what you are trying to achieve. I have learnt it’s baby steps, along with trying to outsource some of the things I am not good at to allow more time to work with women and families. I am continually learning, which is so exciting.   

For better or worse: What are the pros and cons of running your own business? 

In terms of cons, the technology can be overwhelming and the ongoing costs of an online business are so much more than initially planned.  

The pros are getting to work with women and babies every day and creating a community of women that are supporting and cheering each other on. It’s so special to see them flourish in pregnancy and in motherhood! 

Hopes and dreams: What next? 

I have some pretty big dreams! I want to help improve the overall maternal mental health rates in New Zealand and Australia. There are lots of things that are out of our control in pregnancy, but we can empower all women to make decisions by realistically preparing and educating for birth and motherhood during pregnancy.  

For the mamas who have had a not-so-positive or traumatic experience, I want every single one to have access to approachable, effective support to help lift these heavy feelings and be able to create space for more joy, fun and laughter in motherhood.   

For every Made for Motherhood pregnancy programme we sell, we make a donation towards educating birth workers in countries that have high maternal mortality rates – something that can be drastically improved by adequate training for birth workers.   


To find out more about the wonderful services she offers, head to the Kate Sedon Pregnancy Wellness website. Access her pregnancy 1,2,3 guide and join her supportive communities on Facebook and Instagram. 

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