As parents, we want to keep our homes safe, clean and free from nasty chemicals. The use of environmentally friendly cleaners that are effective, but gentle on the earth too is even better. Have you ever wondered how plant-powered, environmentally gentle cleaners can be so tough on dirt and grime without the use of nasties and chlorinated bleach?
Earthwise‘s Lead Environmental Chemist, Dr Gillian Worth sheds some light on the cleaning power of plants and why they are naturally effective:
Effective but gentle
“The Earthwise philosophy of creating products that are effective on germs, bacteria and dirt but gentle for you, your family and the environment, leads our ingredient decisions when creating household cleaning products. We take great care to choose plant-based components that are tough on dirt and germs but safe for use in grey water and septic tank systems. And of course, all our products are biodegradable, breaking down over time to carbon dioxide and water.”
It’s reassuring to hear that Earthwise household cleaning products get a consistently good rap from householders all over New Zealand, and don’t cost the earth -backed up by NZ Consumer magazine recommending Earthwise Tea Tree & Pine Toilet Cleaner 500ml and Earthwise Multi-Surface Spray Citrus & Mint Spray Cleaner 500ml products, above other brands such as Toilet Duck, Mr Muscle, Ajax and other eco-friendly brands. Consumer NZ tested 22 multi-purpose cleaners to see which products best cleaned surfaces – Earthwise Multi-Surface Spray Citrus & Mint Spray Cleaner 500ml came 2nd behind Dettol and was the top performing eco-friendly multi-purpose cleaner. Earthwise’s safe, plant-powered, anti-bacterial Toilet Cleaner, Kitchen Spray, Tea Tree & Thyme Multi-Surface Cleaning Spray, Disinfectant and Shower Cleaner all wipe out 99.99% of bacteria such as salmonella, E. coli, staphylococcus and pseudomonas. A natural and effective alternative to harsh bleach-based products that we would prefer not to have in our homes and around our children.
At Earthwise, they are just as proud of what they don’t include in their household cleaning products, with no phosphates, parabens, phthalates, mineral oils, or chlorinated bleach.
Plant-based surfactants
So what makes these gentle products so effective? Earthwise multi-surface, kitchen and bathroom cleaning products contain plant-based, biodegradable surfactants, making them gentler for families and the environment. Surfactants actually help make cleaning easier! Dr Gillian Worth explains what they are and what they do:
“Surfactants basically make water ‘wetter’ by breaking the surface tension on water molecules, causing them to spread further. Surfactants also get under dirt and grime on surfaces and lift it up, so that it’s much easier to wipe off. The surfactant we use in Earthwise products is glucose-based and it works in combination with soap and alcohol to tackle dirt and grime as well as disinfecting cleaning surfaces.”
