The drive: What challenges have you overcome?
2020 in itself for everybody has put challenge in our forefront. Looking at the big picture though and staying focused on the core elements of Finery help ground decision making. The first lockdown gave us opportunity to think, reassess and plan. Pushing hard to launch our new range has been a daily challenge. Whilst it is still a grind, we can see the light, and setting up online platforms as a secondary tool for our products has been so helpful while we continue to grow our distribution.
For better or worse: What are the pros and cons of running your own business?
A big pro for us is that when you remember to stop and take a breath and look at what you have created, it feels quite rewarding. The cons are that things never stop and there is always something you can be doing or doing better.
Hopes and dreams: What next?
With the recent launch of our 0% range rolling out through summer, we hope to become a memorable name and build a reputation for our taste profiles and business ethos. The foundation of our brand is around mindfulness, quality ingredients, and non promotion of over consumption. We would like to be recognised for upholding these qualities and setting a benchmark in the industry in times to come.
Head to the Finery website to find out more and to view their range of cocktails. You can also follow their journey on Facebook and Instagram.
