At Good to Eat, they understand the struggle of juggling family, work and social commitments whilst running a busy household – and that you don’t always have the time or energy to cook a wholesome meal every evening. A family of food lovers, they take the stress out of meal planning and preparation by creating lovingly homemade, ready-to-eat, nutritious meals that the whole family will enjoy. Using carefully selected ingredients, their meals are delivered to your door every week, freeing you up to spend quality time doing the things you love with the people you love.
The passion: What inspired you to set up your business?
Our kids were our inspiration and being able to spend more quality time with them. As busy parents, we were juggling full-time work, after school activities, helping with the kids’ homework and home life. There really wasn’t a lot of time for nightly routines let alone creating wholesome, nutritious and tasty family meals. We decided to plan our meals in advance and have them ready to go on the nights we were pushed for time. It worked a treat and we thought, ‘how can we help other families facing the same time constraints as us?’ and from there, Good to Eat was born.
The launch: How did you start out in the beginning?
Starting for us had to pass the kid test – especially our youngest son Lochie who is quite fussy in what he eats. Everything had to be full of flavour and nutritious but it also needed to pass the Lochie thumbs up approval process, so there was lots of research, cooking and sampling.
The innovation: What was the biggest breakthrough for you with your business?
Our first order was definitely the most exciting… but the biggest breakthrough was when we started receiving repeat orders. Knowing that our customers not only wanted to give us a go but loved our meals and kept coming back for more was humbling.
Word of mouth has spread and we’ve recently picked up an ongoing repeat orders with a gym franchise, which has boosted our profile. They’re loving our meals which fit in perfectly with their nutrition needs as well as their time poor lives.