After being sick as a child and taking regular medication, Suzanne Smith looked to a more holistic approach. After much research, testing and planning, she launched her business, Soulful Skinfood, offering all-natural organic products, focussing on massage and holistic health.
The Passion: What Inspired you to set up your business?
To bring more of a holistic approach to everyday life through beautiful all-natural and organic body products. Being sick as a child and spending the majority of my childhood on medication, learning and bringing more of a holistic approach to people’s lives is a passion that has grown.
The launch: How did you start out in the beginning?
I started off researching and making products at home, selling to friends and family, going to the markets and then moving online.
The Innovation: What was the biggest breakthrough for you with your business?
Learning and realising that I can help people through using essential oils and creating beautiful body products that are simply divine and not harsh on your body. I have also taken my little business from plastic packaging to as little as possible to next to none.
Yin and Yang: How do you balance work and family?
During the hours when the kids are in school, I do the mundane jobs such as packaging, pricing and social media. Then as a family, my boys get involved and help me produce our product line as they have shown an interest in what I do and enjoy helping out. Due to this support, I am able to work around or with my family so our life is rather balanced.