Natureland shares the love in celebration of its 10th birthday

Many parents would like to make food for their infant or toddler from scratch but for the busy family, often this just isn’t possible for every meal.  

A recent survey by the brand found that parents overwhelmingly agreed that help in the form of a nanny or a cleaner would be most useful.  

“Whether another pair of hands to support with the little one when you might have an appointment or just need a break, or someone to help with the cleaning, household chores or a little maintenance, or perhaps you really feel like a massage to unwind – 100 hours should hopefully cover it,” says Jessica.   

Natureland is also celebrating becoming a big kid by launching new-look packaging. The range of safe, fresh and ready-to-eat pouches will now feature smiling veggies and fruit. 

“We hope that our new look can provide a few smiles for both children and parents alike,” says Jessica. 


Natureland baby food has been proudly filling little Kiwi tummies for more than 10 years. Family owned and operated by McCallum Industries in Henderson, West Auckland, Natureland provides ready-to-eat pouches for babies 6+ months. They source New Zealand grass-fed beef and lamb, free range chicken, whole milk and fresh apples before lovingly crafting their ready-to-eat pouches locally. Ingredients are gently steam cooked to ensure all the goodness is locked in and then sealed into a handy pouch that is easy to carry and simple to serve. 

Available at all leading supermarkets nationwide. For more info, visit Naturelandbaby.co.nz. 

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