The Drive: What challenges have you overcome?
I have certainly overcome the steep learning curve of running a business – from the crazy amounts of admin to the legal side of trademarking the Nurtured Roots brand! But the biggest challenge has actually been managing the demand and knowing where I need to say no. There are so many families needing support, and I am only one person, and there are only limited sources of funding for so many. This challenge is exactly what drives me to create scalable resources – like my books and journals – so I can support families I might never meet in person. My commitment is to ensure that as we grow, the content remains rooted in the human, authentic reality of healing, rather than chasing a perceived ‘perfection’.
For better or worse: What are the pros and cons of running your own business?
The “con” is the weight of responsibility – holding space for other people’s trauma is heavy work, and without a team, you have to be diligent about your own self-care. However, the “pro” is the enormous gratitude I feel every day. I have the flexibility to be there for my own children while building a legacy that helps other families thrive. Knowing that my work is directly impacting the emotional health of the next generation is worth every challenge.
Hopes and dreams: What next?
I see Nurtured Roots growing from a local service into a holistic healing brand. While I continue my core in-person work (one-to-one sessions, TLSW and relational play sessions), my focus is shifting toward getting these tools into as many hands as possible. I am actively developing a series of books and journals for publication, and I am launching a YouTube resource library in January to guide parents through the journal’s content over 2026. I am excited to partner with the wider publishing world to share the message that we can heal and grow together.
Visit the Nurtured Roots website to find out more about the wonderful services on offer. You can also connect with Sarah on Instagram and email her at Sarah@nurturedroots.uk.
