The drive: What challenges have you overcome?
MARIA: Imposter syndrome is probably the biggest one and it is an ongoing challenge – I have to remind myself that I am in a position to help people and that their trust in me is based on my approach and my experience. It’s not random!
GEORGETTE: The biggest challenge for me is to not give away all my knowledge for free! I love helping people and whenever I hear of any families struggling, I want to solve it all for them.
For better or worse: What are the pros and cons of running your own business?
MARIA: It can be a bit overwhelming when everything that needs to happen just comes down to having to do it on your own or with a partner, when both of you have families and other commitments, but it is also really rewarding being able to work with families and truly help them get more sleep – it’s just so important!
GEORGETTE: There is so much that needs to happen behind the scenes and it has been a big learning curve. I feel that we are always coming up with new and exciting ideas for how we can grow and what we would love to be able to offer, but finding the time and resources to do this while also balancing all our other commitments is a big challenge.
Hopes and dreams: What next?
MARIA: For now, we are focusing on building our audience, so we can hopefully offer our sleep coaching services to more and more families. We are also hoping to reach out to some organisations to partner with them as a parental leave ‘perk’ – so watch this space!
GEORGETTE: We would love to be able to partner with organisations that offer support to pregnant people as well as in the newborn stage to help demystify some of the commonly-held beliefs around sleep, i.e. telling a parent-to-be that they will never sleep again! We would love to make sleep coaching an accessible service to all of those who want to use it but partnering with organisations to offer this as a workplace benefit.
Visit the Little Hush website to find out more about the services they offer, and connect with them on Facebook and Instagram.
