The drive: What challenges have you overcome?
Passion, motivation, setting short- and long-term goals is what counts. But to be honest the positive feedback I get from my customers is what keeps the drive alive. I had never really used Instagram much (at my age) – I didn’t even know how to make a story. “Collaborations” is definitely a new word I have learnt this year! I think marketing has been the biggest challenge because I have had to learn this all by myself from scratch. At times when I feel despondent, my husband and two sons are my biggest supporters, helping me to believe in myself, that I am capable of becoming a successful entrepreneur.
For better or worse: What are the pros and cons of running your own business?
This is a good question. There is a lot to be said for self-worth – that is a positive. I have overcome so many hurdles and managed to do what I thought impossible. The pros and cons are actually quite similar. Sometimes I wonder if it’s easier to work for someone else. Running a business of your own is not easy. I have to continuously push myself to stay motivated, complete my tasks for each day and sometimes it never feels like it’s enough – as though the list never ends. I made a commitment to myself, and I will not let myself down. My customer’s happiness is my top priority, and I endeavour at all times to make sure they have a truly positive experience from beginning to end. In summary, when I feel on top of things, I realise that I made the right decision. I get to have it all. Family and work, finding a positive balance – and soon enough, some “me time” to relax and enjoy the benefits of running my own small business from home.
Hopes and dreams: What next?
I am so excited for the path ahead with growing the brand. I lie in bed at night thinking of new ways to expand and new ways to make my customers happy. I am busy launching a new addition to the business called Just Teethers. This came about with a massive amount of customer interest. Just Teethers will be an in-house brand with a variety of cute and functional teethers that not only look good in any baby’s hands but also satisfy the baby’s need to chew on something for teething relief. As a mother, I know just how necessary this is. I look forward to growing the variety of stock we offer and expanding my customer base. Who knows – my brand may one day become a name that everyone knows and enjoys.
Visit the My Baby Socks website to find out more and check out their gorgeous range. You can also follow them on Facebook and Instagram, or email them at info@mybabysocks.co.uk
