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The drive: What challenges have you overcome?

For me, some of the most challenging moments have been those times when I’ve let myself get completely stressed out and run down. When that happens, I hit the wall creatively and physically. I end up getting sick, I can’t get through my daily tasks or manage my team and my kids. I have well and truly learned from my mistakes though – in the past I used to try and push through, but I now know when I need to take a step back, recharge and get my mojo back.

For better or worse: What are the pros and cons of running your own business?

When you start a business, being your own boss can be the best and worst thing. On the one hand, you only have to answer to yourself, but on the other, there’s not always someone there to help you with all of your responsibilities. That was definitely my biggest struggle in the beginning – putting in very long hours when I just wanted to be spending time with my kids. It gets easier though, and for me, it was absolutely worth getting through those teething pains to get to where we are now.

Hopes and dreams: What next?

I actually just launched a brand new Nourished Life podcast called Talking Clean with Irene, which I am so incredibly excited about! I was really nervous about getting into the podcast world, but it has been such a fun experience so far. Ours is a weekly show where I interview experts, brand founders, scientists, creators and more – right now I am concentrating on making this podcast really useful and helpful for anyone interested in living a natural lifestyle. I want to make toxin-free living mainstream!


Go see the extensive products available and lots of information at the Nourished Life website and follow them on Facebook and Instagram.

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