After navigating career shifts, motherhood and her own mental health journey, Caron Margarete emerged with a clear sense of purpose. As a coach and hypnotherapist, hypnobirthing practitioner and mother of two, she launched her business, this time with a renewed commitment to doing work that truly matters. Drawing on both professional training and lived experience, she now supports women to reconnect with themselves, manage life’s demands and create a version of themselves that feels both grounded and fulfilling. Here, she talks to The Natural Parent Magazine about the passion behind her work, the challenges she has overcome along the way, and her hopes and dreams for the future.
The passion: What inspired you to set up your business?
The inspiration came in October 2025, by sheer necessity. My casual employer cut my hours from full-time to zero with no notice. The morning after, as I debriefed the experience with a girlfriend, I said,
“I am so selfish, Kym. I don’t mean this in a self-critical way. I mean, why am I concerning myself with these pathetic, small-minded, toxic managers when I have all of these skills and qualifications and a world full of people who are hurting and need help? Enough. I must surrender to the truth of who I am. I am a coach. I am a hypnotherapist. This is simply who I am. I can help people. And I’m not doing that. Why? It’s selfish of me to keep all the good that I can do to myself”.
I realised I couldn’t be the mother I wanted to be while playing small.
And with that, after a five-year hiatus, the decision to reestablish my hypnotherapy and coaching business, this time including hypnobirthing, was made.
Transparency credit: Due to the privacy and confidentiality of her services, Caron has used an AI image generation tool to create this image.
Hypnotherapy and coaching sit on the periphery of psychology and talk therapy – accepted, but only just. Neither is well understood for its impact. I think that’s why I was drawn to them as qualifications. I do not easily fit into the neat, rule-compliant mainstream, so it makes sense that I would be inspired to use my intellect and skills to help people in a way that falls outside the restrictive boundaries of Western Medicine.
When I experienced hypnotherapy for the first time, I was amazed at just how quick and effective it was at helping me heal from childhood challenges and the limiting beliefs that I held about myself. Like so many others, I didn’t understand what it was or how it could be effective. Once I experienced it myself, I understood that it was a means to communicate with my unconscious mind to affect lasting change. I was inspired to use it to help others heal from their traumas, change their limiting decisions and beliefs, and live a life in which they thrive.
When you see the transformation, it’s like a light switch turns on: my client’s skin literally glows brighter. It’s a beautiful privilege to be a facilitator of that kind of change.
The launch: How did you start out in the beginning?
Certain types of people are not employee material, and I am one of them. It’s taken me until this recent experience to allow this to be okay. I thought there was something wrong with me, that I didn’t fit into their culture, or the work didn’t suit me. But the truth is, I am naturally entrepreneurial, and that doesn’t suit what employers need from an employee mindset. There’s nothing wrong with me; I’m just not what they need.
I started my first business as a virtual executive assistant quite by accident. I had resigned from my employer, who was doing all they could to performance manage me out of the business. Feeling defeated but not wanting to be alone, I began working out of a co-working space when, one day, another member asked for help on a client project. I was just happy to help, but when he asked if I had an ABN, his matter-of-fact “so I can pay you” response to my querying why changed the course of my life.
That business was a great launching pad as a business founder, yet the work didn’t make my heart sing. After two years, I closed it a week before the birth of my firstborn. In the works was the idea of becoming a coach, encouraged by clients who thought I was already coaching them. Severe, anger-inducing postnatal depression forced me back to business after just seven months, mostly for my mental health’s sake and because I recognised I was never going to be the type of mother capable of living and breathing just for my baby; I needed to use my brain.
In developing my emotional wellbeing coaching service, I studied Neurolinguistic Programming, combined with Time Line Therapy® and Hypnotherapy. Later, I added an Emotional Intelligence certification.
I loved the work I was doing with clients, but the business of being in business began to take its toll. In late 2019, I decided to take a short break and return to work as an employee. And then, well… a pandemic happened, didn’t it? It’s been a very full five years: a miscarriage, a surprise second child, and studying for an MBA and an official International Coaching Federation certificate, plus another miscarriage, all while working predominantly full-time. Now, with all I’ve learned, I can be the mother I want to be, using my brain and remaining present to my kiddos and husband.
The innovation: What was the biggest breakthrough for you with your business?
The biggest breakthrough wasn’t big so much as it was committing to a “hard stop” for myself each week.
My business has evolved. I’ve incorporated all I’ve learned in my first two businesses and the last five years. As hard as it has been, I am a much better coach and hypnotherapist now because I deeply understand my own emotional health, wellbeing and how to be grounded and present as a professional, a mother, a wife, sister, friend, etc.
Recently, I realised that I never actually took the time to recover from the burnout because I was in a perpetual motion of doing – whether I was studying, working, keeping humans alive, being a dutiful, loving wife to a wonderful Nigerian man (and all that comes with the differences in our cultures), recovering from miscarriages, dealing with long bouts of unemployment and their financial stressors, and then employment trauma that came from not being welcome in environments that weren’t a right fit for me anyway…
The breakthrough was the deep recognition that what I desperately needed was a space to give myself grace.
A space to take off the labels and the roles, and just be.
To breathe.
To heal.
To recalibrate.
But, I didn’t want to do it alone. In fact, I knew that I couldn’t do it on my own. I wanted a low-noise community where I could meet other women committed to giving themselves grace, too. And so, being the doer that I am, I created it. One hour, one evening a week, we meditate, reflect, and hold each other accountable to achieving our goals.
And then, we keep doing.
Yin and Yang: How do you balance work and family?
Simply put, I don’t. I think that work-life balance is a flawed metric for a dynamic life. I think in terms of capacity. I call it my capacity jar. That jar only has capacity for so much.
The capacity jar has enabled me to be strategic about how I plan my priorities, responsibilities, obligations, and commitments. We all have systems; they’re either functional, strained, or broken. When you do an audit of the eight dimensions of capacity of your life, you’re able to identify areas that need a practical plan to improve their systems. Naturally, as a coach, I’ve turned this into a free tool because I want every mother to see where her capacity is going.
