Babygurl DryerScents: A touch of luxury for your laundry and home

Babygurl DryerScents

Who doesn’t love the smell of fresh laundry? Unlike that damp, musty smell when washing hasn’t dried properly or quickly enough. Annquinette Sands decided there must be a quicker, easier way to freshen up damp-smelling washing, than having to rewash it all again. Inspired by creative times with her children and a love of beautiful scents, she created a solution in Babygurl DryerScents.

The passion: What inspired you to set up your business? 

I am a mum of four children – two adult and two little ones – and a full-time working mama doing business administration, who loves to be creative. We love to make things all the time: we bake, we create, and we teach each other. My children are my inspiration, my rocks and I want to be able to show them that no matter where you are in life you can always turn something into a positive. When we have our creating caps on, my children have amazing fun. I believe anything that helps us to express ourselves is not a bad thing! 

The launch: How did you start out in the beginning? 

As I work full time managing a business, as well as being a full time mum, I spent weekends making products, with a lot of trial and error. I had family and friends testing them, which was fun in its own sense as the kids had fun and family and friends loved trying everything. 

The Innovation: What was the biggest breakthrough for you with your business? 

Really it was when I created the Babygurl Dryerscents ball and had friends test them for me. You know those days when you have washing that is slightly damp or needs a freshen up and you want to run it through the dryer and you’re worried it might smell? That was the breakthrough moment for me: to create something so I did not have to rewash that item, and it adds a beautiful scent. 

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