The drive: What challenges have you overcome?
I think for me Covid and the lockdowns were the hardest, as they were for every business, but I especially was having doubts because I was two weeks in the business, building up my clientele, just finding my feet online. Everything was so new and I couldn’t do anything about it. I must say the beauty industry in Hamilton is very supportive. The clients I had were very supportive and it gave me time to really get things in order for ‘relaunch’ in November when the time came to reopen.
For better or worse: What are the pros and cons of running your own business?
Like anything, when you first start out, you don’t know what you don’t know and it’s the same in this industry. I’m a beauty therapist, so I did a lot of research into getting an accountant, finding the right insurance that will cover me and my clients, and so on. I spent a lot of time setting all the behind the scenes up to be a fully-fledged operation. It was a great learning curve for me.
Hopes and dreams: What next?
At the moment, I’m happy with my home-based studio and the flexibility it gives me, my family and my clients. One day, I would love to get a space and grow my vision for Beauty by Jodi.
Visit the Beauty by Jodi website to find out more about the services she offers. You can also connect with her on Facebook and Instagram.
