One of Paula’s favourite aspects of owning and operating B’town Kids is witnessing the joy and satisfaction of customers finding items they love. She finds that there is no greater compliment than to have a customer that is passing through the town ask her to open up on her day off because they must have that dress in the window. Another highlight is when customers return and share photos of their children or loved ones wearing special outfits they purchased in store.
Operating a small, family-owned business in a semi-rural town like Bungendore allows Paula to forge strong connections with the local community. Recognizing economic challenges she decided early on to provide tangible benefits to encourage local shopping. Instead of traditional sponsorships, Paula offers discounts to locals and nearby residents. This is not a new concept, but it delivers an immediate benefit to the broader community.
As a way of giving back Paula also enjoys featuring local children of valued customers in promotional material for new seasonal clothing. These photo shoots are very casual and take place on location in Bungendore further strengthening the community bond and making the store more relatable and engaging for local families. They are designed to be fun, capturing the children doing what they do naturally, and the children keep the outfits they model.
When you buy an existing business, it will always take time to put your own stamp on it. Paula has been running the shop for almost two years now and has loved connecting with the local community, supporting local and Australian artisans and focusing on personalised customer service.
She values the traditional shopping experience, where customers can browse, feel the quality of fabrics, and enjoy a complete and engaging shopping experience. Paula hopes this tactile and personable approach to shopping never changes, as it sets B’town Kids apart from the impersonal nature of online and fast fashion retail.
By offering unique, high-quality products and creating a welcoming personalised shopping environment, Paula views B’town Kids not just as a shop but as a destination within the Bungendore community that resonates with the values and needs of its customers.
Visit the B’town Kids website to find out more and to browse their gorgeous products. You can also follow them on Facebook and Instagram.
