Founded by Jessica Poinga, following her own struggles to conceive, Core Fertility was created to support other families on their fertility journey. Their bulk pregnancy tests, ovulation tests, sperm tests and PdG test packs bridge the gap in the New Zealand Market for affordability, and with an accuracy rate of over 99%, they are a trusted choice for individuals seeking to conceive. They provide high-quality products to support you on your journey to motherhood with their easy-to-use tests, giving you peace of mind and helping you plan for the future. Here Jessica talks to The Natural Parent Magazine about the inspiration behind Core Fertility, how she balances work and family time, and her hopes and dreams for the future.
The passion: What inspired you to set up your business?
After the loss of my 17-month-old daughter, I tried to conceive for over a year. I found the journey to be expensive and noticed a gap in the New Zealand market for affordable fertility products and tests.
The launch: How did you start out in the beginning?
Our launch was great. We sold out of our products in the first three weeks of launch.
Innovation: What was the biggest breakthrough for you with your business?
Our biggest breakthrough was selling out of all of our products within three weeks of launch. Our small business all the way from New Zealand was selling products in the USA.
Yin and Yang: How do you balance work and family?
Balancing work and family is difficult between another full-time job and multiple children between us, but what we do and how our products help couples make it worthwhile. We come to the office after hours once the children are in bed to discuss goals, set plans and organise deliveries.
