Easy, Effective, No Fuss Skincare for Boys


It was her three sons that inspired Sue-Anne Brooks to start her business. Feeling grateful to be able to access so many effective, quality skincare products and ranges herself, it became apparent as her sons got older that the same couldn’t be said for skin products for boys. At FOR, she has created a range of skincare products that is a reflection of her sons’ needs. Sue understands that for problem-prone, hormonal or starting-to-change skin, effective, specific skincare can make a huge difference, and she is excited to introduce products that are not only effective, but made especially for boys, using natural active ingredients. Here, she shares her business journey so far with The Natural Parent Magazine.

The passion: What inspired you to set up your business?  

My three boys Fletcher, Oliver and Riley (FOR) are the inspiration behind FOR. They inspired both the business and the name. 

I have always had a love for good quality and effective skincare products and feel incredibly lucky that as a woman, I have always had access to so many amazing products and brands to make me look and feel better. As my boys grew, it became starkly obvious to me that the case isn’t the same for boys.

The launch: How did you start out in the beginning?  

Gosh – I feel like we are still in the beginning. We have just rebranded and are about to relaunch our new website. There are always new things to learn with the business and in regard to product, the range is a reflection of my own boys’ needs for skincare. As their needs change, I find new solutions and create new products. It’s exciting for me as a mum and a business owner to watch my products and boys grow together – and they grow so fast! So watch this space for men’s products sooner rather than later.

The innovation: What was the biggest breakthrough for you with your business? 

Definitely finding the right people who believed in the concept as much as I do and help me create FOR – everything from product development, brand design and awareness, and advertising. My biggest breakthrough was when I stopped trying to do it all alone and found people to help and guide me.

Yin and Yang: How do you balance work and family?  

Not sure if I do really. Like any mother/father/parent/carer, it is always a juggling act but hey, it keeps things interesting.   

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