The drive: What challenges have you overcome?
A big one is planning and supply. Because we stock Scandinavian and European brands, we need to have orders of stock in well in advance. That can be hard to plan for, especially when you’re balancing seasons that don’t always line up perfectly with Australia.
We’ve learned to forecast more carefully, communicate clearly with customers, and stay patient when timelines shift. Committing to ethical production and certified fabrics also means we don’t take shortcuts, and sometimes that’s the harder road – but it’s also what keeps the business aligned with our values.
For better or worse: What are the pros and cons of running your own business?
There are two things that give me the most joy. The first is hearing from customers about the products they bought. That feedback gives a real connection to our ‘why’ – it reminds me that the care we put into choosing and sending each order actually lands with families. The second is choosing the next batch of clothes. There are so many amazing styles to choose from and we get to pick what goes on our shelves.
The hard part is that it’s never fully ‘off’. You carry the decisions, the logistics, the quiet weeks, the busy weeks – all of it. But I also think that’s why small wins feel so big. When you’ve built something yourself, every returning customer and every thoughtful message means a lot.
Hopes and dreams: What next?
I’d love to keep growing in a way that still feels personal and values-led. More beautiful organic staples, more easy outfits for everyday life, and more gift bundles that people can rely on – especially when they’re visiting a new baby and want something useful and lovely.
We’re also expanding seasonal ranges, like swimwear, while keeping the same focus on quality and responsible production. Long term, the dream is simple: to be a trusted go-to for Australian families who want kids clothes that are vibrant, well made and chosen with care.
Visit babygoesretro.com.au to find out more, and follow them on Facebook and Instagram.
