At Essential Praxis, they are passionate and mindful about health and wellbeing. Conscious about the harmful effects toxic, synthetic chemicals can have on our bodies, they want to provide natural, ethical and sustainable self-care alternatives without compromising on health. Professionally and carefully formulated by their qualified chemist, and made in Australia using high-quality botanical, ethical and sustainable ingredients, they provide 100% natural, nourishing and nurturing skincare that is gentle enough for sensitive skin, yet effective for all skin types. Founder Tsarina McSweeny talks to The Natural Parent Magazine about the inspiration behind Essential Praxis, how she balances work and family, and her hopes and dreams for the future.
The passion: What inspired you to set up your business?
Like many other parents, I started becoming more conscious of what I was putting in and on my body after the birth of my first child. I had a lot of family and friends around me that had various health issues and concerns and I became more mindful about the harsh effects harmful, toxic chemicals can have on our bodies.
I started to slowly ditch and switch household products, cleaning products, medicine cabinet products, food and skincare products to natural, cleaner alternatives. I also started making my own products, but soon realised that not a lot of people have the time or desire to make their own products, so I was inspired to be able to provide healthier self-care alternatives without compromising health.
The launch: How did you start out in the beginning?
Being at home full-time with my 2 energy-filled toddlers meant I was doing a lot of the start-up work at night and in the bits of free time here and there. I didn’t have a background in natural skincare or starting a business, so I had a lot of learning to do. I was already making and testing my own products, then started working with a chemist, reached out to family and friends to help with sampling, then launched the Essential Praxis online store in November 2021.
The innovation: What was the biggest breakthrough for you with your business?
The biggest breakthrough for me was the realisation that I could create my very own purpose-led business and make a positive impact on people’s lives. I could drive change to help women make healthier choices and be able to help them feel confident and comfortable in their own skin without compromising their health.
Yin and Yang: How do you balance work and family?
It’s easy to get caught up and become busy with work as there’s always the next thing you need to do or are chasing or learning, especially when starting your own business. However, I am a mum first and foremost, so I try not to lose sight of why I am doing it in the first place (to have the time and freedom to spend more time with my kids). Some weeks, my family may need me more and I actively choose and am okay with my business being quiet during that time. A lot of work gets done when my kids are sleeping or eating or at night. And of course, I’m not doing it alone, as I’m very lucky to have the support of my understanding and very patient husband.