The drive: What challenges have you overcome?
My biggest challenges have been finding the time for my business and time for learning and getting comfortable with new things, such as sales and digital marketing. I didn’t realise how much time and effort digital marketing would take up, and I found it really hard to find a balance and remove myself from social media.
For better or worse: What are the pros and cons of running your own business?
I love being able to do things on my own time and being able to do what I value and believe in. I also use it as my creative outlet and love connecting with like-minded people. It also gives me the freedom to spend more time with my family.
There is a lot of learning and working all hours of the day and night, however when I see other women loving, feeling more confident and benefiting from my products, there is a great sense of joy and achievement in being able to create positive change and happiness.
Hopes and dreams: What next?
For the business, I’m currently looking into bottle refill options to reduce waste, and getting local and international stockists on board. I would also like to spend more time formulating new products.
For the industry, I would love to see more honesty and transparency around ingredients in products, and see more awareness around how harsh, toxic chemicals can affect our bodies.
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