In just over a year, Len Swim had gone from a small coastal idea to one of Australia’s most beloved children’s swimwear labels – a brand quietly reshaping the way families think about what their children wear.
Founded on Victoria’s Mornington Peninsula by a mum-of-three, Len was built on the idea that children’s clothing should be beautiful, functional, and kind – to skin, to the planet and to the sensory needs of growing kids.
Now a six-figure success and a cult favourite among Australian families, Len has become known for its thoughtful and premium design, ethical production and bright, nostalgic aesthetic. It’s proof that conscious fashion can still be playful, practical and joyfully unhurried.
Kinder to Young Skin
For families choosing consciously, what touches a child’s skin matters. Len’s swimwear is crafted from Oeko-Tex certified fabrics, made from recycled plastic bottles and completely free from forever chemicals, those harmful substances still found in many mainstream fabrics.
Each piece is double-lined for durability and offers UPF50+ sun protection, ensuring softness, safety and strength. Designed with slightly oversized fits, every style is made to last beyond a single season, supporting Len‘s dedication to slow fashion and reducing the need for frequent replacements.
“Our styles – from the snaps on our swimsuits to the extended torso lengths on our rash sets – are designed to last beyond a season”, says founder, Bianca La Ferlita. “Parents are investing in something that feels good, looks good, and lasts longer”.
Designed for Sensory Comfort
Every Len piece is created around what children feel, not just how they look. The brand’s sensory-friendly features have become a defining part of its identity: wider sleeves for easy dressing, no internal tags and soft, flat seams that minimise irritation. Its range also features bright vibrant swimsuit colours and prints, excellent for high visibility.
For many families, especially those raising sensory-sensitive children, this attention to detail has been life-changing.
That same philosophy led to the creation of the now award-winning Snap Change Swimsuit, designed with hidden snaps at the base for quick, discreet nappy or toilet changes. Parents affectionately call it “a sanity-saver” and it’s easy to see why.
When Len restocked the Snap Change Collection earlier this year, it sold out within 48 hours, cementing its place as a game-changer for families and an instant summer essential.
