Ignite Your Child’s Imagination Through Open-Ended Play

The drive: What challenges have you overcome? 

Patience!! Angela is the ideas person and is always coming up with new product ideas, often chomping at the bit to implement every idea. The challenge here is to decide which ideas to proceed with and when, while prioritising the needs of the business and our customers. We have found using a simple value/ease matrix helps us to put pen to paper and focus on what’s most important at the time. 

For better or worse: What are the pros and cons of running your own business? 

Pros – Definitely the work-life balance and having control of the direction of the business, and being able to make all the decisions. Also, the good feeling we get, knowing we are reducing the number of plastic toys people buy, and educating them about the many benefits of heuristic play. 

Cons – Working from home has its limitations in terms of space, and sometimes our house looks like a parts warehouse! We hope, as ProjectPlay continues to grow, that we can open our own dedicated play space and have our kitchen table back! 

Hopes and dreams: What next? 

Our goal is to continue to provide a wider range of high quality, eco-friendly treasures for your little one with exceptional customer care and service. We also have some big ideas on the horizon by way of education, services and providing expert knowledge for parents and those with passion for early learning. We hope you share our passion and journey, in ensuring our children grow up having real “toys” to play, potter and tinker with. 

Angela & Jono 


Visit the ProjectPlay website to find out more and to browse their range of products. You can also follow their journey on Facebook and Instagram.

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