With Christmas coming up, why not give a gift that will promote health and wellbeing? Inspire Me Naturally is a one-stop shop for products that promote a healthy lifestyle for the whole family. They specialise in Himalayan salt lamps, ultrasonic diffusers and doTERRA essential oils, products that founder and wellness director Janice Ferguson found helped her own daughter’s health issues immeasurably. We spoke to Janice to learn more about her business.
The passion: What inspired you to set up your business?
The idea for the business was actually inspired by some bedwetting struggles we were having at home. My daughter was wetting the bed regularly and finding it difficult to sleep through the night, leaving us both tired and frustrated! I tried several different solutions, but nothing seemed to stick. Finally, my girlfriend suggested trying a Himalayan salt lamp. After reading up on the benefits of Himalayan salt lamps for bedwetting kids (among a handful of other health benefits), I bought one and put it in her room beside her bed. That very first night, she slept right through until the morning without wetting the bed, and we haven’t had any problems since.
From there, I wanted to help other parents and families enjoy the benefits of Himalayan salt lamps in their own homes, and Inspire Me Naturally was born. This is my “why” and what inspires me each day.
The Launch: How did you start out in the beginning?
In the early days I was simply marketing my Himalayan salt lamps on Facebook, and selling to family and friends. Word of mouth started to spread with customers loving their salt lamps and reporting improvements not only in bedwetting but also insomnia, allergy symptoms and mood swings. I then created an online store and expanded into selling other wellness products such as essential oils, diffusers, eco-friendly kitchen products and more.
The innovation: What was the biggest breakthrough for you with your business?
Recently moving the business from my home to a separate factory has been one of the biggest milestones for me. Previously, I was storing all of my products and packing orders from my garage! Having this new factory space not only helps me separate work and home life, but also gives me more room to grow and expand the business. I’m constantly searching for innovative new products to add to our range, always with a focus on wellness, sustainability, and creating a happier household.
Yin and Yang: How do you balance work and family?
Moving the business into a separate space has allowed me to create a much better work/life balance. Instead of juggling everything from home with family around, I can focus on both elements separately and give each one my full attention. When I’m at the factory, I can focus on work, but when I’m home, I can relax and enjoy spending time with my family without any distractions.