Sophie Dunn is a passionate functional nutritionist with a desire to help others live a better and more balanced life through the nurturing of food. At Nourish and Nurture, she uses her knowledge and experience to encourage conscious health and lifestyle changes. Here she talks about what inspired her move into nutritional health.
The passion: What inspired you to set up your business?
I suffered with postnatal depression after the birth of my second child. Luckily, I had a great recovery working with a naturopath and functional nutritionist. This experience inspired me to re-train as a functional nutritionist and share my knowledge with other women in the hope that I could help them bounce back and find themselves again post child birth. Happily, I went on to have a third baby with no postnatal issues, so I am passionate about the changes women can make to help themselves.
The launch: How did you start out in the beginning?
I now have three children 2, 5 and 7, so it was slow to start. I started working with friends and family and things have just grown from there. I only have two days a week to be in my clinic at the moment, but as the kids get older this will increase! I just worked on word of mouth, an article in the local paper and growing an Instagram following.
The innovation: What was the biggest breakthrough for you with your business?
Surprisingly, the biggest breakthrough has sort of been a slight change in focus – I was making pre-mix seed crackers for my friends and family and people started asking me to make them for them, so that has grown into a bit of a side business – I create simple, gluten-, dairy- and refined sugar-free pre-mixes packaged for sale. At the moment I am focusing on seed crackers and a delicious brownie and they have been really popular. This has been a great way to share my passion for getting good foods into families and also getting people talking about me and my brand.