Zita Dixon’s food and nutrition journey was inspired by a desire to help her family and to find a connection between what we eat and our health and wellbeing. She is passionate about teaching others to understand how they can improve their health and lose weight in a sustainable way, through nutrition and mindset. Here she talks about launching her business, Zest Nutrition, and her plans for the future.
The passion: What inspired you to set up your business?
I have always had a love for food. So much so that I became a chef. But that was not enough – I needed to know how it all worked in the body. When my son was a baby, he suffered from severe ear infections and I later found out that he had a lot of food intolerances. I have also struggled with my own weight my whole life – yoyo dieting and never finding what works, till now.
My journey to becoming a nutritionist stems from the desire to help my family and to find the connection between nutrition and health. I realised that I was not alone. I could help so many people with just food. Zest Nutrition stems from a deep desire to change the way we eat and help people understand the power of food and nutrition. Food can harm and food can heal.
Every person is different, so why shouldn’t their nutrition needs be different.
The launch: How did you start out in the beginning?
I started in a small room, rented next to a gym. It was really out of the way and business was really slow. I started to get a few clients and see some awesome results, by just changing what people ate. This is the most amazing feeling. I started getting some online clients too. The venue was not working for me, so I found a room in a new clinic at The Wellness Mill in Nambour. My business has been building ever since. Best thing I did was start Zest Nutrition, even though it was so scary to take the leap.
The innovation: What was the biggest breakthrough for you with your business?
My biggest breakthrough was when I realised what my niche is and when I realised that what I am best at is weight loss. Weight loss and gut health are what I love. Once I admitted this to myself and opened up to possibilities, it all started flowing in the right direction. This is when I discovered Metabolic Balance®. This program is a game changer. It has helped me and my clients lose weight and become healthier versions of themselves, by fuelling our bodies with the food it required to thrive.